Stronger2gether
Weโre pleased to confirm that on Monday, 16 December 2024, Longhurst Group and Grand Union merged to form a single organisation.
The new organisationโs name is Amplius.
Amplius is the trading name of Amplius Living, which is a charitable registered society. Weโre legally registered as Amplius Living and this is the name youโll see on official documents. However, our brand name is Amplius. This is the name and logo youโll see on things like our our vans and our colleaguesโ ID badges.
Amplius means โmoreโ or โfurtherโ in Latin and thatโs exactly what weโre determined to do โ to be better and do more for our customers while continuing to provide quality affordable homes and services.
What’s new?
As well as our new name, we have a new logo and brand. For a while, you may still see the Grand Union logo on some things, like our vans. In time this will all change to Amplius.
As you can see, our website’s have a makeover to be in the new Amplius branding.
Itโs really important that you visit the right website. If your landlord was Grand Union, please donโt click on what was Longhurst Groupโs website. This is because some of the services provided will continue to be different while we work to combine our systems.
What’s new?
Some things will be the same for a while. We still have a lot of work to do to fully bring our services together. Weโre going to take our time to do this. That way weโll get it right and make sure we can provide the best possible experience to you.
So, for now, youโll still call the same phone number to speak to our team: 0300 123 5544.
Itโs really important that you donโt call what was Longhurst Groupโs number if you were a Grand Union customer. This is because they wonโt be able to help you while we work to combine our systems.
And youโll still access your portal account at my.guhg.co.uk using your existing login. – It’ll look different as it’s now in the Amplius branding too.
You can still take part in polls, discussions and surveys on Voice, our customer feedback platform: voice.guhg.co.uk
FAQs
Weโve created a detailed list of answers to questions you may have

Consultation feedback
Find out more about the outcomes of the customer consultation.
